A French-Canadian entrepreneur, industry pioneer, and highly regarded marketing expert, Alain Lord Mounir is a man who has reached new heights of commercial and financial success these are just a few ways people have described him.

Over the past decade, Alain has transformed from one of the most successful icons in the Wine & Spirits industry to one of the most sought-after branding experts and business leaders.

A venture capitalist and active investor, he is known for his strong opinions and ruthless business acumen. He thrives on high stakes deals and has a deep passion for all legal aspects of business, from branding and trademarking to copyright law.
Alain divides his time between his permanent home in the suburbs of Montreal and traveling the world in search of new business opportunities. An avid outdoorsman, he enjoys crossbow hunting, fishing, downhill skiing, sports & motorsports. He is also the Team Principal of Alumitec Racing, a NASCAR Euro Series team. And of course, he is a passionate wine collector.